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The web site states the following, "Both Architext stores are now closed." We noticed that the web page said " This site, operated by the Australian Institute of Architects, no longer sells books." It also said " However, it still provides members with access to Contracts. Financial members of the Australian Institute of Architects including SONA need to register initially and log-in using their membership number as Username to have the discount applied. THE ARCHITEXT RETAIL STORES ARE NO LONGER OPERATING. HOWEVER, YOU CAN STILL ORDER CONTRACTS ON THIS SITE." The header had australia as the highest ranking optimized keyword. This keyword is followed by architects, architecture, and design which isn't as urgent as australia. The other words architecturecontracts.com.au uses is building. construction is included and could not be seen by web crawlers.